Creator
Jeff Bezos
Founded Amazon (1994). His annual shareholder letters (1997–2020) are a canonical text on long-term thinking.
aboutamazon.com9 resources in the archive
VideoJeff Bezos’s two pieces of advice for aspiring entrepreneurs
Jeff Bezos
Mar 2026 · 1 min read
Why entrepreneurs shouldn't chase the hot thing — position for the wave, then wait.
Letter2020 Letter to Shareholders — Farewell
Jeff Bezos
Apr 2021 · 25 min read
Bezos's parting message in his final shareholder letter as CEO, framed via a Richard Dawkins passage on biological homeostasis.
Letter2018 Letter to Shareholders
Jeff Bezos
Apr 2019 · 18 min read
Bezos arguing that risk-taking, not just revenue, must scale with company size.
Letter2016 Letter to Shareholders — Day 1
Jeff Bezos
Apr 2017 · 8 min read
Four practices to prevent organizational stagnation: customer obsession, rejecting proxies, embracing trends, and fast decision-making.
Letter2014 Letter to Shareholders
Jeff Bezos
Apr 2015 · 22 min read
The four traits of a dreamy business, and how Marketplace, Prime, and AWS each earned the label.
Letter2011 Letter to Shareholders
Jeff Bezos
Apr 2012 · 16 min read
Why self-service platforms beat gatekeepers: AWS, FBA, and KDP let improbable ideas get tried.
Letter2003 Letter to Shareholders
Jeff Bezos
Apr 2004 · 11 min read
Why long-term thinking is the mark of true ownership — owners are different from tenants.
Letter2002 Letter to Shareholders
Jeff Bezos
Apr 2003 · 12 min read
How Amazon turned customer experience into a fixed cost to deliver both great service and low prices.
Letter1997 Letter to Shareholders
Jeff Bezos
Mar 1998 · 7 min read
Jeff Bezos' original letter to shareholders is reprinted from Amazon's 1997 Annual Report.