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Tobi Lütke

Creator

Tobi Lütke

Co-founded Shopify (2006) and serves as its CEO.

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Tobi Lutke explains what the VCs who passed on Shopify got wrongVideo

Tobi Lutke explains what the VCs who passed on Shopify got wrong

Tobi Lütke

Mar 2026 · 1 min read

“What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction."