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Tobi Lütke

Creator

Tobi Lütke

Co-founded Shopify (2006) and serves as its CEO.

1 resource in the archive

Tobi Lutke explains what the VCs who passed on Shopify got wrongVideo

Tobi Lutke explains what the VCs who passed on Shopify got wrong

Tobi Lütke

Mar 2026 · 1 min read

Friction between demand and supply hides the true size of markets, and software is uniquely equipped to reduce it.