Startup Wisdom

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Product–Market Fit

Every resource in the archive tagged with product–market fit.

22 resources

2014 Letter to ShareholdersLetter

2014 Letter to Shareholders

Jeff Bezos

Apr 2015 · 22 min read

The four traits of a dreamy business, and how Marketplace, Prime, and AWS each earned the label.

Startup Advice, BrieflyEssay

Startup Advice, Briefly

Sam Altman

4 min read

Start with a project, not a company, so you can find something great to work on without premature commitment.

Billionaires BuildEssay

Billionaires Build

Paul Graham

Dec 2020 · 15 min read

Becoming a billionaire requires building something people genuinely want, not exploiting them.

The Hardest Lessons for Startups to LearnEssay

The Hardest Lessons for Startups to Learn

Paul Graham

Apr 2006 · 21 min read

The counterintuitive lessons startups repeatedly fail to learn: release early, keep improving, make users happy, and fear the right threats.

Startups in 13 SentencesEssay

Startups in 13 Sentences

Paul Graham

Feb 2009 · 6 min read

Thirteen principles for building a startup, from picking cofounders to understanding your users above all else.

Organic Startup IdeasEssay

Organic Startup Ideas

Paul Graham

Apr 2010 · 4 min read

The best startup ideas come from problems you encounter in your own life, not from trying to guess what others want.

Mark Zuckerberg: “You can’t 80/20 everything”Video

Mark Zuckerberg: “You can’t 80/20 everything”

Mark Zuckerberg

Mar 2026 · 1 min read

Why some problems demand 100% of the work — you can't 80/20 everything.

Tobi Lutke explains what the VCs who passed on Shopify got wrongVideo

Tobi Lutke explains what the VCs who passed on Shopify got wrong

Tobi Lütke

Mar 2026 · 1 min read

“What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction."

Paul Graham on why starting with a “small, intense fire" is the key to startup growthVideo

Paul Graham on why starting with a “small, intense fire" is the key to startup growth

Paul Graham

Mar 2026 · 1 min read

"You have to know who those first users are and how you're going to get them."

Lead BulletsEssay

Lead Bullets

Ben Horowitz

9 min read

Leaders should deliver hard truths to their teams even when doing so risks unpopularity.

2016 Letter to Shareholders — Day 1Letter

2016 Letter to Shareholders — Day 1

Jeff Bezos

Apr 2017 · 8 min read

Four practices to prevent organizational stagnation: customer obsession, rejecting proxies, embracing trends, and fast decision-making.

Super-Successful CompaniesEssay

Super-Successful Companies

Sam Altman

5 min read

The defining traits of founders whose startups become extremely successful.

Idea GenerationEssay

Idea Generation

Sam Altman

3 min read

How to get good at generating startup ideas through environment, tectonic shifts, and founder-company fit.

Startup PlaybookEssay

Startup Playbook

Sam Altman

34 min read

A founder's guide to the core elements of starting a successful startup: idea, team, product, and execution.

Guide to Startups, Part 7: Why a startup's initial business plan mattersEssay

Guide to Startups, Part 7: Why a startup's initial business plan matters

Marc Andreessen

Jul 2007 · 6 min read

Andreessen's punchline: the inventor of the phonograph initially filed it under 'speaking telegraph' and missed its true market for months.

Guide to Startups, Part 4: The only thing that mattersEssay

Guide to Startups, Part 4: The only thing that matters

Marc Andreessen

Jun 2007 · 10 min read

Rachleff's Corollary of Startup Success, as formulated by Andreessen.

Before the StartupEssay

Before the Startup

Paul Graham

Oct 2014 · 20 min read

Why your instincts about startups will mislead you, and what to trust instead.

How You KnowEssay

How You Know

Paul Graham

May 2003 · 25 min read

Why startups beat incumbents in design wars: design-by-committee deliberately trades away upside to avoid downside.

How to Make WealthEssay

How to Make Wealth

Paul Graham

May 2004 · 39 min read

Starting a startup is the most reliable way to compress your earning potential by working intensely for a few years instead of a lifetime.

How to Start a StartupEssay

How to Start a Startup

Paul Graham

Mar 2005 · 43 min read

Three things determine whether a startup succeeds: good people, a product customers want, and spending little money.

How to Get Startup IdeasEssay

How to Get Startup Ideas

Paul Graham

Nov 2012 · 32 min read

The best startup ideas come from problems you have yourself, not from trying to think of startup ideas.

Do Things That Don't ScaleEssay

Do Things That Don't Scale

Paul Graham

Jul 2013 · 19 min read

Why successful startups succeed by doing manually unscalable things first, like recruiting users one at a time.