The oldest form of leverage is labor — people working for you. Because we're evolutionarily wired to understand it, society overvalues it. That's why parents are impressed when you get promoted with people under you, and why naive people ask 'how many people work there?' to gauge a company's importance.
Key highlight
You want the minimum amount of labor that allows you to use the other forms of leverage. Labor is the worst form of leverage you could possibly use — society just overvalues it because we're evolved to understand people-leverage and undervalue capital and code.
Highlights (6)
Managing other people is incredibly messy. It requires tremendous leadership skills, and you're one short hop from a mutiny or getting torn apart by the mob. Entire civilizations have been destroyed fighting over it — Marxism is essentially the battle between das kapital and das labor.
Capital scales far better than labor. If you're a brilliant investor who can make 30% when others make 20%, you'll get all the money. Once you get good at managing capital, you can manage more and more of it much more easily than you can manage more and more people.
Outside of technology, the CEO job at most large old companies is really a financial job — they're asset managers with a pleasant face on it. The richest people are bankers, money-printers, and people who move large amounts of capital around.
Capital is harder to use than labor because it's a modern invention we're not evolved for. Management skills from 100 years ago still apply today, but stock market skills from 100 years ago largely don't.
The hard part with capital is obtaining it — which is why specific knowledge and accountability come first. If you have specific knowledge in a domain and a good name, people will give you capital, which you can then use to get more capital.
Discover the greatest founder wisdom on the internet.
Subscribe to get one timeless startup resource in your inbox every week day.
Keep reading
EssayHappiness Is a Skill
Naval Ravikant
Mar 2021 · 23 min read
Happiness is a skill you can develop by understanding desire and recognizing what's within your control.
EssayDesire Is a Contract You Make With Yourself
Naval Ravikant
Feb 2020 · 1 min read
Desire is a contract to remain unhappy until you get what you want, and satisfaction reverts you to your baseline anyway.
EssayHow to Get Rich (Without Getting Lucky)
Naval Ravikant
Dec 2019 · 193 min read
Wealth is assets that earn while you sleep; money is how you transfer it; status is a zero-sum game you should avoid.
EssayJudgment
Naval Ravikant
Apr 2019 · 6 min read
Why judgment becomes your most important asset once you have leverage.