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Mental Models

Every resource in the archive tagged with mental models.

50 resources

2003 Letter to ShareholdersLetter

2003 Letter to Shareholders

Jeff Bezos

Apr 2004 · 11 min read

Why long-term thinking is the mark of true ownership — owners are different from tenants.

Making Money Isn't About LuckEssay

Making Money Isn't About Luck

Naval Ravikant

Mar 2019 · 5 min read

The four kinds of luck, and how to build a character that makes wealth find you.

Labor and Capital Are Old LeverageEssay

Labor and Capital Are Old Leverage

Naval Ravikant

Apr 2019 · 4 min read

Labor and capital are old leverage: both must be granted by others and are hard to scale.

Seek Wealth, Not Money or StatusEssay

Seek Wealth, Not Money or Status

Naval Ravikant

Feb 2019 · 6 min read

The difference between wealth, money, and status — and why only wealth buys freedom.

Guide to Career Planning, Part 1: OpportunityEssay

Guide to Career Planning, Part 1: Opportunity

Marc Andreessen

Sep 2007 · 11 min read

Why planning a career is pointless — and why seizing opportunities beats following a plan.

Startups in 13 SentencesEssay

Startups in 13 Sentences

Paul Graham

Feb 2009 · 6 min read

Thirteen principles for building a startup, from picking cofounders to understanding your users above all else.

When to Do What You LoveEssay

When to Do What You Love

Paul Graham

Sep 2024 · 7 min read

When to pursue work you love versus work that pays well depends on your ambitions and the actual odds of success in your chosen field.

Organic Startup IdeasEssay

Organic Startup Ideas

Paul Graham

Apr 2010 · 4 min read

The best startup ideas come from problems you encounter in your own life, not from trying to guess what others want.

Eric Schmidt on why most companies get strategy wrongVideo

Eric Schmidt on why most companies get strategy wrong

Eric Schmidt

Mar 2026 · 1 min read

Why strategy should start from what the world will look like in five years, not from your products.

Tobi Lutke explains what the VCs who passed on Shopify got wrongVideo

Tobi Lutke explains what the VCs who passed on Shopify got wrong

Tobi Lütke

Mar 2026 · 1 min read

“What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction."

Marc Andreessen on the 5 personality traits of an innovatorVideo

Marc Andreessen on the 5 personality traits of an innovator

Marc Andreessen

Mar 2026 · 1 min read

The five personality traits that separate true innovators from everyone else.

Steve Jobs explains the importance of both thinking and doingVideo

Steve Jobs explains the importance of both thinking and doing

Steve Jobs

Mar 2026 · 1 min read

Why the people who change industries are thinkers and doers in one person.

Jeff Bezos’s two pieces of advice for aspiring entrepreneursVideo

Jeff Bezos’s two pieces of advice for aspiring entrepreneurs

Jeff Bezos

Mar 2026 · 1 min read

Why entrepreneurs shouldn't chase the hot thing — position for the wave, then wait.

2018 Letter to ShareholdersLetter

2018 Letter to Shareholders

Jeff Bezos

Apr 2019 · 18 min read

Bezos arguing that risk-taking, not just revenue, must scale with company size.

2016 Letter to Shareholders — Day 1Letter

2016 Letter to Shareholders — Day 1

Jeff Bezos

Apr 2017 · 8 min read

Four practices to prevent organizational stagnation: customer obsession, rejecting proxies, embracing trends, and fast decision-making.

FastEssay

Fast

Patrick Collison

7 min read

Collison's single sharpest juxtaposition of what humans used to be able to build versus what we now accept.

QuestionsEssay

Questions

Patrick Collison

16 min read

A collection of open-ended questions about economics, progress, institutions, and society from a founder's perspective.

AdviceEssay

Advice

Patrick Collison

3 min read

Go deep on multiple things, make internet friends, read widely, and resist pressure to follow standard paths.

Happiness Is a SkillEssay

Happiness Is a Skill

Naval Ravikant

Mar 2021 · 23 min read

Happiness is a skill you can develop by understanding desire and recognizing what's within your control.

Desire Is a Contract You Make With YourselfEssay

Desire Is a Contract You Make With Yourself

Naval Ravikant

Feb 2020 · 1 min read

Desire is a contract to remain unhappy until you get what you want, and satisfaction reverts you to your baseline anyway.

JudgmentEssay

Judgment

Naval Ravikant

Apr 2019 · 6 min read

Why judgment becomes your most important asset once you have leverage.

How to Find Specific KnowledgeEssay

How to Find Specific Knowledge

Naval Ravikant

Mar 2019 · 6 min read

Specific knowledge comes from pursuing your genuine curiosity and innate talents, not from school or following others.

How to Get Rich (Without Getting Lucky)Essay

How to Get Rich (Without Getting Lucky)

Naval Ravikant

Dec 2019 · 193 min read

Wealth is assets that earn while you sleep; money is how you transfer it; status is a zero-sum game you should avoid.

Upside RiskEssay

Upside Risk

Sam Altman

2 min read

Power law returns mean angel investors should focus on upside risk—missing great deals—not downside protection.

How To Invest In StartupsEssay

How To Invest In Startups

Sam Altman

9 min read

How to succeed as a startup investor by accessing deals, picking great founders, and getting them to choose you.

Researchers and FoundersEssay

Researchers and Founders

Sam Altman

1 min read

The common traits that distinguish the best researchers and founders, from problem taste to persistence to an action bias.

Idea GenerationEssay

Idea Generation

Sam Altman

3 min read

How to get good at generating startup ideas through environment, tectonic shifts, and founder-company fit.

ProductivityEssay

Productivity

Sam Altman

10 min read

Choosing what to work on matters more than how fast you work, and small gains compound into massive results over time.

How To Be SuccessfulEssay

How To Be Successful

Sam Altman

15 min read

Altman's personal filter for what's worth working on next.

Luck and the EntrepreneurEssay

Luck and the Entrepreneur

Marc Andreessen

Aug 2007 · 8 min read

Four distinct kinds of luck shape entrepreneurial success, each requiring different personality traits and behaviors to activate.

Age and the EntrepreneurEssay

Age and the Entrepreneur

Marc Andreessen

Aug 2007 · 11 min read

Andreessen's gloss on Simonton's finding that the 'quality ratio' of hits to misses stays roughly constant throughout a creative career.

Guide to Startups, Part 7: Why a startup's initial business plan mattersEssay

Guide to Startups, Part 7: Why a startup's initial business plan matters

Marc Andreessen

Jul 2007 · 6 min read

Andreessen's punchline: the inventor of the phonograph initially filed it under 'speaking telegraph' and missed its true market for months.

Guide to Startups, Part 5: The Moby Dick theory of big companiesEssay

Guide to Startups, Part 5: The Moby Dick theory of big companies

Marc Andreessen

Jun 2007 · 10 min read

How to navigate unpredictable dealings with large companies as a startup founder.

Guide to Startups, Part 4: The only thing that mattersEssay

Guide to Startups, Part 4: The only thing that matters

Marc Andreessen

Jun 2007 · 10 min read

Rachleff's Corollary of Startup Success, as formulated by Andreessen.

Superlinear ReturnsEssay

Superlinear Returns

Paul Graham

Oct 2023 · 19 min read

In most fields, small differences in performance create outsized differences in results because of exponential growth and thresholds.

Before the StartupEssay

Before the Startup

Paul Graham

Oct 2014 · 20 min read

Why your instincts about startups will mislead you, and what to trust instead.

The Top Idea in Your MindEssay

The Top Idea in Your Mind

Paul Graham

Sep 2022 · 10 min read

Most startup problems repeat across companies, so the key to advising founders is helping them focus on what actually matters most.

How You KnowEssay

How You Know

Paul Graham

May 2003 · 25 min read

Why startups beat incumbents in design wars: design-by-committee deliberately trades away upside to avoid downside.

Why It's Safe for Founders to Be NiceEssay

Why It's Safe for Founders to Be Nice

Paul Graham

Apr 2004 · 9 min read

Hackers' disobedience and rule-breaking are essential to their brilliance, not flaws to suppress.

How to Do What You LoveEssay

How to Do What You Love

Paul Graham

Jan 2006 · 21 min read

Most people are taught that work must be unpleasant, but the most successful ones have learned to do what they genuinely love.

Black Swan FarmingEssay

Black Swan Farming

Paul Graham

Sep 2012 · 9 min read

Startup investing concentrates returns in a few massive winners, which look like bad ideas until they succeed.

Mean People FailEssay

Mean People Fail

Paul Graham

Nov 2014 · 5 min read

Meanness correlates with startup failure because it costs you talent and prevents the transcendent thinking startups require.

The Anatomy of DeterminationEssay

The Anatomy of Determination

Paul Graham

Jan 2017 · 1 min read

Smart people take risks that look crazy only in hindsight; Newton's work in alchemy and theology were reasonable bets in his time.

How to DisagreeEssay

How to Disagree

Paul Graham

Mar 2008 · 7 min read

Graham's closing observation that climbing the disagreement hierarchy doesn't just make arguments better, it makes the arguers less cruel.

How to Make WealthEssay

How to Make Wealth

Paul Graham

May 2004 · 39 min read

Starting a startup is the most reliable way to compress your earning potential by working intensely for a few years instead of a lifetime.

Relentlessly ResourcefulEssay

Relentlessly Resourceful

Paul Graham

Mar 2009 · 4 min read

The defining quality of a successful startup founder is relentless resourcefulness.

Schlep BlindnessEssay

Schlep Blindness

Paul Graham

Jan 2012 · 4 min read

Great startup ideas fail because our unconscious mind avoids problems requiring tedious, difficult work.

Cities and AmbitionEssay

Cities and Ambition

Paul Graham

May 2008 · 16 min read

Graham's argument for why where you live matters far more than the 'couple percent' you'd expect.

Maker's Schedule, Manager's ScheduleEssay

Maker's Schedule, Manager's Schedule

Paul Graham

Jul 2009 · 5 min read

Two incompatible ways to use time: the maker's schedule and the manager's schedule.

How to Get Startup IdeasEssay

How to Get Startup Ideas

Paul Graham

Nov 2012 · 32 min read

The best startup ideas come from problems you have yourself, not from trying to think of startup ideas.