It is easier for a team to do a hard thing that really matters than to do an easy thing that doesn't really matter; audacious ideas motivate people.
Key highlight
Inspiration is perishable and life goes by fast. Inaction is a particularly insidious type of risk.
Highlights (8)
Plans should be measured in decades, execution should be measured in weeks. Fast iteration can make up for a lot; it's usually ok to be wrong if you iterate quickly.
Concentrate your resources on a small number of high-conviction bets; this is easy to say but evidently hard to do. You can delete more stuff than you think.
Spend more time recruiting. Take risks on high-potential people with a fast rate of improvement. Look for evidence of getting stuff done in addition to intelligence.
Superstars are even more valuable than they seem, but you have to evaluate people on their net impact on the performance of the organization.
Fight bullshit and bureaucracy every time you see it and get other people to fight it too. Do not let the org chart get in the way of people working productively together.
Outcomes are what count; don't let good process excuse bad results.
Optimism, obsession, self-belief, raw horsepower and personal connections are how things get started. Cohesive teams, the right combination of calmness and urgency, and unreasonable commitment are how things get finished.
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